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Naming Pharmaceutical Products A Guide to Avoiding Regulatory Problems - A publication by Lars Johan Lundberg, Skriptor, and Hans Maier, Abbot, Germany. Kortsiktigt varumärkesskapande - an article in BrandNews nr. 10, 2004 by Peter Ekelund, Skriptor. (In Swedish) Euro - en oenhetlig enhet - an article in BrandNews nr. 5, 2003 by Olof Lindquist, Skriptor. (In Swedish)
Kärt barn har många namn - an interview with Peter Ekelund, Skriptor, in Brand News nr. 7, 2007 (in Swedish) Hva skal produktet hete? - an
interview with Peter Ekelund, Skriptor. Bra namn lyfter firman - an interview with Kristina Björnerstedt, Skriptor. Forum - a magazine for economy and technlogy in Finland. Nr 7 2007. (In Swedish) |
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