An overall naming strategy should be the basis of all your organization's name decisions, and serve as a guide for the creation of each new brand or product name.

You can obtain assistance from Skriptor in all kinds of naming issues, such as review of existing name and terminology structures, adaptation of names to desired branding strategies, and development of name structures and plans to ensure consistency in the naming of product families over extended periods of time.

Creating an entirely new brand name is a complicated process involving careful consideration of many factors, including legislation, linguistics and psychology.

Skriptor offers a process tailor made to your requirements and as interactive as you wish. The process includes review of naming criteria together with the client, extensive name generation and legal pre-screening, review and selection from a comprehensive list of initial name suggestions, legal and linguistic screening, and sequential selection to define the final shortlist of name candidates.

Skriptor has close and unique collaboration with selected partners. Ties with Compu-Mark, the world leader in trademark research, allow legal screening to be conducted in an incomparably cost-effective way. Partnership with Groth & Co, a leading Scandinavian intellectual property specialist, makes sure you get the right legal advice at the right moment. Where required, Skriptor will through partners wordwide cater to the formation of suitable teams for projects, be those e.g. transatlantically oriented or with a focus on the Far East. This integration of creative power and specialized skills ensures process efficiency and the capability to produce names that can really fly.