In collaboration with Nordic Leisure Travel Group (NLTG), we were given a beautifully crafted brief to develop a new name for a hotel concept aimed at adults (16+). The focus markets were primarily the EU, Norway, and Thailand. Immersing ourselves in keywords such as relaxing, comfortable, easy-going, calm, effortless, enjoyable, and relieving was soothing in itself.
We explored a wide range of name ideas inspired by this mindset. While creativity came naturally, the challenge was finding something distinctive, something that could stand out and be successfully registered as a trademark. After an in-depth creative process and thorough legal reviews, LiveEz emerged as the final choice. Its associations with life, ease, and the idea of “living easy”-relaxing, letting go, and simply enjoying the moment felt like a perfect match for the concept.
Working on such a life-affirming and inspirational project was a genuine pleasure.
Visit their website here: LiveEz - Modern hotels with a calm atmosphere
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