We’re proud to share Future Up - the new name we created for the organization formerly known as MVO Nederland. As this well-established organization evolved from promoting responsible business to actively mobilizing companies to transform the economy at its core, the old name no longer reflected its ambition. A future‑focused movement needed a future‑ready name. Skriptor developed the new name, Future Up, capturing the drive to make Dutch businesses both competitive and sustainably future‑proof - where profit and positive impact go hand in hand. Total Design developed the full brand strategy, brand promise, and visual identity, translating the mission into a powerful narrative and dynamic design system. The brand promise “Everyone Wins” expresses the belief that true progress comes from collective action and shared value.
Future Up now enters a new chapter with:
A clear and energetic strategic foundation
A compelling brand promiseA distinctive identity built for momentum and transformation
Together, these elements strengthen the movement to accelerate a market‑wide transition toward a future‑proof economy - one where sustainable entrepreneurship becomes the norm. Proud to have contributed to this important evolution. Future Up starts now.
Read more about their work here! FutureUp
