Vibelly is DSM‑Firmenich’s vibrant, future‑ready answer to clean and natural food coloring. This next‑generation range solutions supports brands navigating new regulations and rising consumer expectations, offering powerful, stable, nature‑inspired color across beverages, foods, and nutrition products.
Its nature‑sourced and nature‑identical colors are created through advanced extraction and cutting‑edge fermentation processes. Using microorganisms, DSM‑Firmenich produces natural pigments that accurately mimic the full spectrum of yellow‑to‑red hues traditionally achieved with artificial dyes. The result is a dependable, clean‑label alternative: Vibelly Color Solutions are ideal for replacing artificial colors across all types of food and beverages.
The name Vibelly was shaped through an iterative creative process, expressing vividness, natural energy, and a friendly, approachable character that resonates across markets and languages.
Learn more at https://www.dsm-firmenich.com
