Last spring, we had the incredible opportunity to develop a new brand name in cooperation with Permascand and Magneto Special Anodes, with the goal of creating a global leader within the advanced electrochemical sector.
While the Swedish company Permascand specialized in electrodes and processing equipment, the Dutch company Magneto Special Anodes focused on titanium anodes with precious metal coatings. With a clear international profile, the ambition was to signal focus and reliability to the customer without compromising on quality or performance. Given their global industrial clientele, the name needed to be easy to pronounce, memorable, and effective across various languages and markets.
We explored several directions and iterations to find the right tone of voice. Driven by a vision of connecting the brand to both electrodes and electronics, the name Elicron was born.
By leveraging the brand strategy as the foundation for the naming brief, LynxEye ensured the new identity was strategically grounded from the start. With the .com domain secured and global trademark registration approved, the ideal conditions for a successful launch were in place.
We are proud to have played a part in this exciting journey alongside LynxEye, and we wish Elicron every success moving forward!
